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Room Mate Hotels is a unique boutique hotel chain founded in 2005, for the creatively curious seeking more tan just a place to stay.
Driven by the vision of Kike Sarasola, we design hotels with the ambition of bringing back the magic of travel, based on the belief that the best way to experience a city is by visiting friends who live there. That’s why each of our hotels has its own distinct personality and character, featuring unique design concepts brought to life by renowned interior designers such as Patricia Urquiola, Lázaro Rosa Violán, Tomás Alía, Lorenzo Castillo, Pascua Ortega, Teresa Sapey, and many more. All of them are set in unbeatable locations.
We believe people should be able to stay in places that embrace originality and celebrate individuality. Places that are not just in the city, but very much part of its soul.
WHERE WE ARE AND WHERE WE ARE GOING
Room Mate Hotels currently operates 33 hotels in 15 cities, including Amsterdam, Barcelona, Florence, Geneva, London, Madrid, Milan, Rome, and Venice.
In 2024, we are continuing with our expansion plan, strengthening our presence in the European market with the addition of Hotel Marmont in Geneva, Switzerland. Located in one of the city’s most exclusive areas, just off the prestigious Rue du Rhône, the hotel is surrounded by Geneva’s finest boutiques and only a short stroll from Lake Geneva. With 103 rooms, the hotel offers unbeatable access to the financial district, international institutions, and the vibrant cultural life of the city.
Our entry into Geneva marks an exciting milestone in our expansion strategy, which continues to focus on ‘AAA’ locations. The hotel will undergo a full refurbishment and will be relaunched under the Room Mate brand in early 2026.
This addition follows our recent acquisition of the Staying Valencia hotel group, which includes nine properties in Valencia, such as Helen Berger, Cosmo, and Oliveira – all of which will be relaunched under the Room Mate brand in mid-2025.
2024 has also been a year of solid growth for Room Mate Hotels. We have achieved revenues of €128.5 million, up 23% from the previous year, with a normalised EBITDA of €28.3 million. Our average occupancy rate stands at around 80%, and we are proud to be one of the highest-rated urban hotel chains by our guests, with a 90.5% satisfaction score according to ReviewPro (the official hotel reputation platform).
OUR PROMISE
Our promise to our guests is simple: we create spaces where you can truly be yourself, right in the heart of the city.
Whether you’re here to explore, create, or simply unwind, our spaces adapt to your rhythm - offering home from home comfort, unique style, and an intimate sense of community that revolves around you and allows you to truly be yourself.
Because, when you travel from home, you needn’t leave a piece of your personality behind.
Wherever you stay… STAY ORIGINAL
WHAT MAKES US DIFFERENT?
At Room Mate Hotels, we draw inspiration from the world around us to create the perfect experience for you at each of our locations. We offer an exceptional retreat in the heart of the city, where every detail is crafted with your comfort and satisfaction in mind.
Our rooms, designed with both style and ease, become your personal sanctuary—a place where time slows down, allowing you to fully savor your stay. While we place you at the centre of everything, your room will make you feel truly at home.
We combine our unbeatable locations with a dedicated, attentive team committed to making your experience unforgettable. From the first welcome to the final farewell, we’re here to ensure you leave with cherished memories and a smile.
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01 COURAGE
We dare to break with convention and explore new ways to offer you an exceptional experience. At Room Mate Hotels, we have challenged the norms of the hotel industry to create unique and totally personalised moments.
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02 PASSION
We are passionate about the wellness of our guests. Every detail, from the design of our rooms to the service we provide, reflects our commitment and love for what we do.
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03 CONSTANCE
We work tirelessly to improve and maintain the high quality standards that distinguish us. The dedication of our team ensures that every stay is memorable and rewarding.
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04 FUN
We believe that travelling should be a pleasant and fun experience. We create welcoming and dynamic environments where our guests can relax and enjoy themselves, making each visit special and unique.
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05 COMMITMENT
We want to provide you with an exceptional and totally personalised experience. Our commitment shines through in every detail, ensuring that each moment with us surpasses your expectations.
KIKE SARASOLA
THE NO, DOES NOT EXIST
Elite athlete. Father. Global entrepreneur. Trendsetter. Tireless worker.
Opinion leader in our country... and globally. Founder and President of Room Mate Hotels.
Simply Kike.
THE DISCIPLINE OF SPORT, APPLIED TO BUSINESS
While preparing for the Olympic Games in Athens, after being crowned four-time Spanish equestrian champion and winning bronze at the European Eventing Championships, Kike suffered a back injury in a fall. It would have been his fourth Olympics, all of them marked by earning an Olympic diploma. His philosophy and worldview are deeply rooted in sport: there is no such thing as success or failure—only hard work, perseverance, and the determination to rise again in pursuit of new goals.
20 YEARS OF HISTORY
Birth and International Expansion
Room Mate Hotels began its journey in 2005 with the opening of Mario in Madrid, driven by the desire to revive the magic of travel. At Room Mate, we believe the best way to experience a city is by visiting a friend—so each hotel becomes your friend in the city. With their unique names and personalities, each hotel transforms your trip into an unforgettable experience. Just like no two friends are the same, no two Room Mate hotels are alike. Every property is crafted by renowned international interior designers, ensuring each stay is one-of-a-kind.
In 2006, we inaugurated Alicia, followed by Oscar in Madrid and Larios in Malaga in 2007. In 2008, after opening Leo in Granada, we took our first international steps with Grace in New York and Waldorf in Miami. In 2009, Emma arrived in Barcelona. Throughout our growth, we’ve remained true to what defines us: prime locations, unique design, and above all, the warmth and closeness of our Room Mate family.
20 YEARS OF HISTORY
New cities, same philosophy
In 2012, we expanded further into Europe with the opening of Isabella and Luca in Florence, and Aitana in Amsterdam, all while continuing our commitment to adapt to the evolving needs of our guests. This dedication has led us to be the first hotel chain to offer breakfast until noon and free late check-out.
Moreover, we became pioneers in providing free Wi-Fi not only within our hotels but throughout the entire city via our WiMate service. This innovative approach earned us several prestigious awards, including Best Innovation in Digital Sales & Marketing at the Worldwide Hospitality Awards in 2015, as well as the award for Best Customer Experience Strategy that same year.
Our focus on innovation and technology is a testament to our core belief: people always come first. Every decision we make is centred on ensuring a superior guest experience.
20 YEARS OF HISTORY
Innovation and design on the rise
In 2015, Room Mate continued its expansion in Barcelona with the introduction of Carla, followed by Anna in 2016 and Gerard in 2017. The chain also grew with the opening of Valeria in Malaga in 2015. That same year, the vibrant city of Milan welcomed Giulia, while 2017 marked significant growth with the arrival of Emir in Istanbul and Bruno in Rotterdam.
In 2018, Gorka brought Room Mate's distinctive touch to San Sebastian, and in 2019, Alain opened his doors in Paris, further enhancing our presence across Europe. Each new hotel, with its unique personality, contributes to our mission of delivering memorable experiences in iconic cities throughout the continent.
20 YEARS OF HISTORY
Adaptation and future
In 2020, we opened Macarena in the heart of Madrid’s Gran Vía, reaffirming our commitment to exceptional design and prime locations.
In 2022, the company was acquired by Angelo Gordon, a global investment firm specializing in real estate and credit strategies with over 25 years of experience, and Westmont Hospitality Group. This acquisition has accelerated our expansion, allowing us to add two remarkable properties to our portfolio in 2023: Lime Tree in London and Palazzo dei Fiori in Venice.
In 2024, we undertook renovations of some of our most iconic hotels in cities such as Amsterdam, Florence, and Granada, ensuring our commitment to excellence and providing unique stays. Additionally, we welcomed Staying Valencia, expanding our portfolio by 10 new assets, including the award-winning Helen Berger Hotel.
Our dedication to people, design, location, technology, and guest well-being is reflected in our brand's strong reputation. We proudly have the highest-rated hotels compared to our competitors in Rome, Milan, Barcelona, Madrid, San Sebastián, and Valencia. Furthermore, we solidified our position as one of the most highly rated urban hotel chains according to Booking, earning the award for the Most Welcoming Hotel Chain in Spain in 2023.